Social Media can be used for competitive analysis – SocialClout

Competition Analysis using Social Media Monitoring

Competition Analysis

Businesses use social media as a customer service channel. Now if you keep a tab on your competitors average response time to address/resolve customer issues/complains, you can plan and prepare to beat that average response time and offer better customer service to your customer.

  • Unhappy customers use social web to post their complaints,
  • Find out competitor’s customers who are dissatisfied with their current product or services,
  • Setup alerts for sales team when competitor’s customer broadcast message on Facebook, Twitter or on blog about his/her dissatisfaction,
  • Engage immediately with prospect and send targeted offer

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