Facebook Brand Page Report

Facebook Brand page engagement report

Facebook Analytics

Facebook has more than 1.26 Billion registered users, 1.19 billion of which are active on a monthly basis. Given the above, Facebook is of paramount importance for marketers. It is only a few years that marketers have turned to Facebook and understood the importance of it from marketing perspective. Facebook analytics uses metrics to generate insights that marketers can use to take decisions. To take full advantage of Facebook analytics it is important to understand the underlying metrics. Here is an attempt to list and define the basic Facebook metrics. Having a fair understanding of these Facebook metrics will help in delivering better results with your Facebook strategy.

Engagement = Likes + Comments + Share
Engagement gives you an idea of how many users see your content, whether your brand is capable of getting user’s attention and whether your brand is able to connect to the content.

Engaged Users = No. of people who engaged with your page.
Engaged users is different from your page Fans, it gives you the actual no. of people who engaged with your page.

Engagement Rate = Engagement/Reach(no. of people who saw your post)
This metric tells you how compelling your contents are.

Reach = No. of unique people who have seen content associated with your page

There are three types of Reach Organic, Paid and Viral.

Organic Reach = Number of unique people who saw your content in the news feeds, tickers or on your page.
Paid Reach = Number of unique people who saw your paid content.

Viral Reach = Number of unique people who saw your post or page content mentioned in a story published by a friend. These stories can include Likes, comments or sharing on your page, answering a question or responding to an event.

Consumption = Clicks anywhere in your post (Whether the click generates a story or not)

Impressions = Number of times content associated with your page is displayed.

There are three types of impressions

Organic Impressions: Number of times your content is displayed in a user’s news feed, ticker or on your page.

Paid Impressions: Number of times your paid content is displayed.

Viral Impressions: Number of times content associated with your page is displayed in a story published by a friend. These stories can include Likes, comments or sharing on your page, answering a question or responding to an event.

Back to Top