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Use Cases

Social Media monitoring tool for increasing marketing effectiveness.

The Social media has already had significant impact in the way we live. Researches show that Americans spend 4 minutes of every hour on various social media platforms. We share much more than we used to after the advent of the social media. Some of the platforms like Facebook boast of more than a billion users. News is broken in social media platforms before any mainstream news agency. Like various spheres of life, social media has also had an impact on the way we do business. If you do not have a social media strategy around your products/brands/services you are definitely missing on what is considered to be a very important channel of customer interaction. Marketing has taken a new dimension after the advent of social media.

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Competition Analysis using Social Media Monitoring.

Modern day business strategy revolves around competition. Most of the time of a business goes into designing strategies to outsmart/outplay competitors. In today’s era every business faces cut throat competition. Intense competition requires well driven marketing. A well driven marketing strategy requires as much information about the market as possible. You need to know the opportunities that the market has to offer and more importantly you need to know your closest competitors. You need to know your competitors well to be a step ahead of them.

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Customer Service using Social media monitoring tool

Social media is changing the way we socialize. Not only that, it is also significantly impacting the way we do business. Since its impact is society wide, this emerging trend is forcing industries to look at different ways of doing business. Customer service is one aspect of business that has seen significant disruption due to the emergence of social media channels. We have entered an era when things like technology and supply chain designs that once used to be differentiators have been commoditized. In such a scenario Customer Service remains one aspect that can act as a differentiator.

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Lead Generation with Social Media Monitoring

Actively monitor the Social Media to find conversations on Twitter about type of products which company sells. Monitor for buying indication and recommendation terms within product category and target such people. Reach out to the people who are liking the advertisement on Facebook.

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Whitepapers

Social Media Marketing

The New Age 'Word-of-mouth' Marketing, 20th April, 2013

Social Media has not just grown but it has exploded. What was once thought off as a way of staying in touch with friends and sharing information is actually started changing the way we live.

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Blogs

SocialClout ranks among the top 10 social media monitoring software at FinancesOnline

02th September, 2016

SocialClout has engaged more than 1,300 users and helped them measure & optimize their social media management processes. We were impressed by the independent and unbiased online review as well as the SmartScore system of scoring methodology of FinancesOnline, a popular business software reviews platform.

SocialClout has engaged more than 1,300 users and helped them measure & optimize their social media management processes. We were impressed by the independent and unbiased online review as well as the SmartScore system of scoring methodology of FinancesOnline, a popular business software reviews platform. This led us to register SocialClout at FinancesOnline.

Hosting our product details at FinancesOnline was a satisfying experience as we were conferred with prestigious awards, namely, Rising Star (2016) and a certificate of Great User Experience for their top marketing software category. The Rising Star award is granted to products that have been successful in attracting customers despite being new in the market. The Great User Experience certificate makes users rest assured about the intuitiveness of the user interface. FinancesOnline graded SocialClout an 8 on a scale of 10 by software experts. The score was awarded based on a unique methodology of software evaluation utilized by FinancesOnline called SmartScore system.

FinancesOnline has ranked our SocialClout reviews among the top 10 social media monitoring and marketing software available in the market. SocialClout has been serving individuals, social media managers and companies with optimization and measurement of their social media efforts and majority of SocialClout users are from the US, the UK and South Asia. Experts at FinancesOnline were impressed by the intuitive and well laid out reports provided by SocialClout, which help Social Media Marketers measure and report their efforts and results. These reports cover all the industry standard metrics and KPIs such as engagement, PTA, top influencers, follower counts, engagement breakdown, etc. and can be generated on demand. SocialClout has multiple pricing plans and also provides a free trial version for its potential customers to get hands on experience of the product and to estimate the value they can derive out of it. It is priced at a very competitive price and is apt for start-ups and SMEs as well, besides being highly appealing to corporates and digital marketing agencies.

We thank Financesonline for the listing and accept the award as well as the certificate. We strive to bring value to the customers in a continual fashion by adding more features to the product as well as serving our customers with proactive online support. All our prospective clients, partners and collaborators are invited to accompany us in this wonderful times of social media dominance and importance.

Manage and Measure your Social Media efforts effectively by signing up at SocialClout today!!

4 Key things to watch out while planning a Social Media Campaign

01th September, 2016

Social Media Campaigns are employed to create a buzz around your business at the social media space. It is one of the most effective marketing strategies for businesses at the social media space.It is one of the most effective marketing strategies for businesses at the social media space.
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Social Media Campaigns are employed to create a buzz around your business at the social media space. It is one of the most effective marketing strategies for businesses at the social media space. Lot of businesses either offline or online execute social media campaigns at regular intervals to generate traction for their products or services. However, social media campaigns can make or kill any business if not handled meticulously. If you are new to the social media space or looking for some help for effective social media management register here for our upcoming FREE webinar on “60 minutes to effective social media management”.
Apart from creating suitable marketing content around your social media campaign, here are 4 key things that shall help you make the most of your social media campaigns:

1. Set clear goals and have a planned approach

Before thinking of designing components of a social media campaign, you need to understand what you wish to derive out of the campaign. Most of the social media goals are aimed at creating awareness about your brand, enhance the brand value of your product or service, create buzz around your company and garner followers / potential customers to drive sales conversions. A planned and systemic approach to your campaign shall include finalizing social networks you wish to post at, having a capable team in place, enabling scheduled posting of your marketing content, analyzing previous successful social media campaigns and narrowing down to the best time of the day to post content for creating optimum impact.

2. Finalizing the social media platforms

There are lot of social and professional networks where you can run your social media campaign. Some of the leading ones are Facebook, LinkedIn, Youtube, Twitter and Instagram, among others. However, it is important for you to select the social networks you wish to utilize for your campaign. A lot of parameters viz. nature of content, frequency of posting, campaign reach and others are dependent on selection of social networks.

3. Measure effectiveness of your campaign

The efforts you put in driving a social media campaign shall help you achieve business objectives of your product or service. You should be able to analyze which social network provides you the greatest reach and help your businesses get more visibility in terms of customer awareness and enhance sales conversions. The receptiveness of the content posted at various social networks shall be analyzed to execute your next social media campaign in a more effective manner.

4. Employ a social media management tool

A social media management and analytics tool can be handy while running social media campaigns. It can help you post on multiple platforms simultaneously, efficiently monitor activity on your posts, schedule your posts across various time zones and generate reports that help you understand the effectiveness of your campaign. SocialClout is an award winning Social Media Management and Analytics tool available in the market, which is simple yet effective for managing social media presence of your brand or business.

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Team SocialClout wishes you best for your upcoming Social Media Campaign!

5 Reasons why Your Business needs a Social Media Management Tool

09th August, 2016

Gone are the days when businesses were going digital. Every successful business today has marched far ahead on the digital arena. The customer discovery, generation of businesses and fulfillment have been digitally powered by a lot of social media platforms.
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1. Your customer is going digital

Gone are the days when businesses were going digital. Every successful business today has marched far ahead on the digital arena. The customer discovery, generation of businesses and fulfillment have been digitally powered by a lot of social media platforms. Your customer is going digital too. Be it to appreciate, refer or curse your services, your customers today are using social media platforms to voice their opinions. This calls for a dire need of a simple yet powerful social media tool to know what opinion your customers hold about you and your competitors.

2. Know the quantum of your competitors’ reach

Imagine you have a digital mom & pop store i.e. an e-commerce website in modern terms! Your smart cousin uploads all of your customer engaging content on the social media and you enjoy the love of your fans. This isn’t the end of the road if you are serious about your business. You need to analyze the nature of your competitors’ posts, sentiments around the posts and the reach of the posts. This will help you craft your winning strategy before your competitor takes a leap ahead.
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3. Break the barriers of time zones

Your business is going international and crossing boundaries. You are a shining star on the social media network. Your followers and customers would like to hear from you at the time of their availability. This makes you burn the midnight oil for posting your content online, and this calls for the necessity to schedule your content beforehand, which makes a social media tool an essential weapon in your artillery.

4. Be omnipresent for your customers

Most of the customers expect you to respond quickly on the social media platforms of their choice. Responding on multiple platforms can become painful to you and your customers. A single platform that hosts all your accounts gives you the power to control all your communication with various customers at ease.

5. Know which of your competitors’ posts are loved

The oracle has spoken! And it tells that not all your posts are liked by all of your followers or visitors. You and your competitor’s posts may carry scores of comments related to the sentiment of their followers. To analyze the sentiments and help you curate your next story, you can either make someone collate the comments of all your competitors or take resort to a social media tracker that analyzes the sentiment of your competitor’s stuff posted out there!
There are a lot of social media tools available online, which makes your life difficult in choosing the most appropriate tool for your requirements. One such platform which is simple yet effective is SocialClout .
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SocialClout is an award winning tool that makes you a winner at the social space. SocialClout’s Natural Language Processing (NLP) based sentiment analyzer emerged as a winner at the 26th Qimpro Convention 2014 under the process optimization category. SocialClout has been consistently named one of the top tools used for Social media analytics and has been in a mature state since 2014. With more than 1,300 users are onboard, majorly from the US & the UK. SocialClout is making the correct moves to be your asset as you move to rule the social media space for your business. Explore now!

Upcoming Webinar

Webinar date will be announced shortly.

Social Media Managers often face challenges in managing multiple Social Media Accounts spread across platforms.

  • Tedious activity of switching between multiple tabs and browsers for performing real-time monitoring and engagement would become a way of life.
  • Posts targeted at audience in different time zones often force them to burn the midnight oil.
  • After all this hard work, quantifying their efforts and measuring the ROI would be much more difficult as compared to their counterparts in other departments.

If you are managing Social Media accounts of your organization or your clients, we are sure you will instantly relate to these challenges. And, you will be in lookout for a Social Media Management tool which will help you manage all these activities through unified dashboards and intuitive analytics, and without burning your pockets.

To address these needs, we have come up with SocialClout, a comprehensive Social Media Management and Analytics Solution which addresses all of these needs, at an affordable price.

Want to know more about SocialClout ? Join our Webinar!

Key Takeaways:

  1. Effective Social Media Management using Software tools
  2. Making Real-time monitoring and engagement easy and effective
  3. Planning and Scheduling Social Media Campaigns using SocialClout
  4. Measuring and Reporting your Social Media activities
  5. Competitor analysis and Keyword Search using SocialClout

Who should attend? Digital Marketers, Social Media Agencies, or anyone who is interested in effective Social Media Management

Completed Webinars

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